- It doesn't have effective ingredients.
- The effective ingredients can't penetrate the oil and debris on your skin (inadequate cleansing).
- You're not actually using it!
The p90x workout guru, Tony Horton says once you've turned on his workout program you've done the hardest part. He encourages you to "bring it" each day. Same thing with skincare but it's the washing part that commits you. Once you get your face wet you've passed the biggest obstacle. Sometimes the skincare regimens I give involve 5 or more steps. That intimidates some but they can do it once they commit to washing their face twice daily. Once they see and feel the difference they're hooked--it's like flossing!
The two most common programs I recommend to indoctrinate patients to the importance of a skin routine are both by Zein Obagi, MD. One for oily skin and one for dry skin:
(if purchasing the oily skin system be sure to cut the TE pads in half before adding the liquid to get better value from the system.
And then you're off! Twice daily, you walk up to that bathroom sink and if you catch yourself thinking you're going to skip it, remember, "Bring IT!".